Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.
Newsletter Sign Up
10/15/15
Visualizing data: 5 Best practices
Visualizing data, whether through graphs, infographics, or other means, has grown in importance as both the amount of data and the tools to interpret data have both increased. The goal of any graphic should be to tell a story, but it is easy to allow that story to be sidetracked by poor design. So, what […]
By David KennedyRead More
10/13/15
Weight on What Matters
In May, Kate and I went to AAPOR’s 70th Annual Conference in Hollywood, FL. Kate did a more timely job of summarizing our learnings, but now that things have had some time to settle, I thought I’d discuss an issue that came up in several presentations, most memorably in Andy Peytchev’s presentation on Weighting Adjustments […]
By Beth MulliganRead More
10/8/15
Question What You Know
What I’m about to disclose may seem weird, or familiar, depending on the kind of person you are. Last week our Corona Book Club met to discuss our recent pick, and as I sat down to put together my thoughts on it, I was reminded of an ad campaign from my youth. I googled the […]
By Beth MulliganRead More
10/6/15
What your response rate says about engagement
When we think about tracking customer satisfaction via surveys, the analysis is almost always on the survey responses themselves: how many said they were satisfied, what is driving satisfaction, and so on. (See a related post on 4 ways to report customer satisfaction.) Not shocking (and of course we should look at the results to questions […]
By David KennedyRead More
10/2/15
The Challenging In-Between: Bridging the gap among visionaries and operational experts
Over the years I’ve discovered that nonprofit executives and board members typically fall into two main categories: those who are boldly aspirational and those who are decidedly tactical. The first focuses on the big idea and its power to move people. They are lofty, passionate and effervescent. To the operationally-focused person they appear to dodge […]
By Karla RainesRead More
9/29/15
Navigating Time and Space: Why we Include Geography
When I was a kid living in Colorado Springs, my family frequently drove to Denver. We would go to watch baseball games or visit museums. It is about 60 miles between Colorado Springs and Denver. Back then, the speed limit was 60 to 65 miles per hour, and I had fun mentally calculating that since […]
By Matt BruceRead More