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1/7/15

Once an engineer, always an engineer?

The two founding principals at Corona Insights began our careers as engineers.  We both worked in the aerospace industry for about five years before we met on a Top Secret military project.  We fell in love, got married, and together we left engineering as a profession.  We went in different professional directions for several years […]

By Kevin RainesRead More

12/31/14

Which Corona blog posts did you read this year? We have a guess.

It will be of little surprise that anyone who manages a blog keeps track of their website stats. It’s probably even less of a surprise that a research and strategy firm does so. So, what was our most popular content from our blog in 2014? Putting the Pieces Together: Combining Qualitative and Quantitative Research Methods. […]

By David KennedyRead More

12/18/14

The Corona-Nerd Gift Guide

Time is ticking on holiday gift buying.  Don’t panic though as Corona has you covered, at least for the nerds in your life. Here are 10 gift ideas for your nerds, or at least those with an offbeat sense of humor. 1.  The complete National Geographic Atlas set. Who doesn’t like a high quality map? […]

By David KennedyRead More

12/5/14

To Force or not to Force (an answer): It’s a complicated question

Survey design can be a complex and nuanced process.  We have made a multitude of posts on the subject, including asking the right people to participate, and how to ask the right questions, but one area we don’t talk about a lot is how the answers you provide in a survey can influence your results.  […]

By Matt HerndonRead More

11/24/14

The Power of Ranking

One of the fun tools of our trade is index development.  It’s a way to rank order things on a single dimension that takes into account a number of relevant variables.  Let’s say you want to rank states with respect to their animal welfare conditions, or rank job candidates with regard to their experience and […]

By Beth MulliganRead More

11/18/14

Big Insights can come in Little Numbers

On many of our research projects, the sample size (i.e., number of people who are surveyed) directly relates to research cost.  Costs typically increase as we print and mail more surveys or call more people. Normally, the increase in sample size is worth the extra cost because the results are more likely to accurately reflect the […]

By Matt BruceRead More