Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

6/16/08

I’ve been SUGGED!

As we’ve discussed previously, it has become a popular sales technique to get a foot in the door by posing as a no-strings-attached research study, and then transitioning to the hard sell. (This is called SUGGING, or Selling Under the Guise of Research.) I’ve recently moved to a new neighborhood, and I’m finding that it’s […]

By Beth MulliganRead More

6/11/08

They get one right

In a recent post, Auto Dealers and their Research, I chastised businesses that try to sway customer surveys in order to look good, without trying to learn anything from the research. Well, to be fair, I want to offer some praise for something they recently got right.I recently made several trips to my auto dealer […]

By David KennedyRead More

6/6/08

Guess we won’t be getting a call from Apple

Steve Jobs was recently quoted in Fortune’s America’s Most Admired Companies, as saying, “We do no market research.We don’t hire consultants.” Guess that explains why they haven’t called. I know that innovation often means going out on a limb—revolutionary products don’t come from asking consumers what they want next—but some basic research can prevent costly […]

By David KennedyRead More

6/4/08

Who is Gen Y?

Thanks to Pure’s blog for posting this article. It’s an excellent summary of who Gen Y is, how they connect, work, use technology, and the marketing implications of all of the above. Definitely worth a read. As we mentioned in a previous post, digital natives have been a topic of study for us before at […]

By David KennedyRead More

5/28/08

Sugging and Frugging

A comment on yesterday’s post brought up how telemarketers have impacted the credibility of market research. Being able to conduct valid research is our life blood and if we were ever unable to get people to participate in our research, we would be unable to provide accurate results to our clients – at least in […]

By David KennedyRead More

5/27/08

Ford’s swap your ride “research”

Ford’s recent commercial depicts real people test driving Fords under the premise of “market research.” Does this have an impact on our industry?Does it discredit true research?Will people be suspicious the next time they’re invited to participate in research (especially for an automaker)? I personally think the effect will be short lived as the ad […]

By David KennedyRead More