Guess we won’t be getting a call from Apple
6/6/08 / David Kennedy
Steve Jobs was recently quoted in Fortune’s America’s Most Admired Companies, as saying, “We do no market research.We don’t hire consultants.” Guess that explains why they haven’t called.
I know that innovation often means going out on a limb—revolutionary products don’t come from asking consumers what they want next—but some basic research can prevent costly mistakes.For instance, some basic usability testing would have gone a long way with the Apple puck mouse.
Back to listening to my iPod….