Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

8/4/08

Be Careful What You Ask For

It’s the season for political polling, which is a convenient occasion for illustrating the many potential pitfalls of conducting opinion research.  Last week there was a particularly good example of biases in opinions caused by the way a question is asked. There is currently a bill (House Bill 1366) in the North Carolina State Legislature […]

By Geoff UrlandRead More

7/31/08

Corona team member helps Ad2 Denver take 2nd place in public service competition!

Congratulations to our own David Kennedy, and the rest of the Ad2 Denver team, who took 2nd place in the national 2008 American Advertising Federation‘s Public Service Competition!  Their project culminated in a very cool and witty media campaign for the new Bradford Washburn American Mountaineering Museum located in Golden, CO.  We’re very proud of […]

By Beth MulliganRead More

7/30/08

Obama’s Super Marketing Machine

I should first start off with a general disclaimer.  We’re a neutral market research firm with no affiliation with any political party.  Oh, and another disclaimer, we do market research for a living, so we are biased in that respect.  With all that out of the way… I read an article today on Obama’s Super […]

By David KennedyRead More

7/28/08

Who uses this stuff anyway?

Do you ever wonder who uses market research? You may think, “marketers, of course,” but there can be many more audiences to market research than just marketers or even management. The findings could impact everyone in the organization from the CEO to the front line employees. I came across this somewhat old article today about […]

By David KennedyRead More

7/25/08

Don’t Stop….Graphing?

I’ll admit it — I’m a graph nerd. I tend to obsess over the minutia of tables, charts, and graphs, in search of the best ways to present different types of data. I’ve fully accepted the idea — popularized by Edward Tufte and others– that many of the advances in graphing technology lead to pretty, […]

By Geoff UrlandRead More

7/23/08

Corona Makes Fastest Growing Private Companies List … Again!

  For the sixth time in seven years, Corona has made the “25 Fastest Growing Private Companies” list, compiled for the Denver area by the Denver Business Journal.  This year, we are ranked 5th (in terms of percentage growth in gross revenues) in our class, with a growth of 135% between 2005 and 2007. Thanks […]

By David KennedyRead More