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10/25/09

Representative sampling

While working in a Boulder, CO coffee shop, this post reminded me of the importance of making sure your sample is representative of whomever it is you want to learn more about. Looking around, it would seem like Mac has a very healthy market share (I’m one of the sole PC users here), but of […]

By David KennedyRead More

10/25/09

Recognition for recent strategic plan

Corona was proud to receive recognition at the annual luncheon for the Center for Women’s Health Research of the University of Colorado.  Toni Cohig, board chair, extended her special thanks to Corona for their hard work on the strategic plan completed earlier this year.  The luncheon was attended by over 700 people.

By David KennedyRead More

10/6/09

Corona Research is now Corona Insights

It only seems appropriate that we reflect our current capabilities with a new name. But don’t worry – we still deliver the customized answers, guidance, and superior problem solving that you’ve come to expect. Our breadth of experience as a think tank for decision makers involving strategic planning, analytics, and market research has helped clients […]

By David KennedyRead More

9/21/09

Best tool for market research?

I ran across this article recently on Inc.com.While you cannot expect an exhaustive guide on market research in one article, they did, in my opinion, oversimplify the use of quantitative studies (e.g. surveys) vs. qualitative studies (e.g. focus groups) indicating that with limited resources it generally makes sense to go quantitative (no reason was given […]

By David KennedyRead More

9/16/09

CORONA INVITES YOU TO CELEBRATE OUR 10 YEAR ANNIVERSARY

This year marks our 10 year anniversary. A pulse of excitement and innovation inspired us to celebrate in a way you won’t expect. It’s our unique thank you to past and current clients for their infinite support. Are you curious? There will be friends. There will be food and drink. And certainly, there will be […]

By David KennedyRead More

9/14/09

2.4 112 26.2

Yeah, he’s good with numbers in and out of the office.  And this weekend he ticked off some big ones. Congrats to Ironman Joe Fitzler for successfully completing the Wisconsin Ironman in Madison, WI yesterday. 2.4 mile swim, 112 mile bike ride, 26.2 mile run. Way to go!

By David KennedyRead More