Trends and News
11/26/13
Black Friday Fever: Facts and Findings
While I’m a sucker for a good bargain, when it comes to holiday shopping, the idea of venturing out on Black Friday has never sounded appealing to me. Upon researching what’s been called the most hype-filled and the busiest shopping day of the year, I found that in-store sales on the day after Thanksgiving in […]
By Sarah WilliamsRead More
10/30/13
Choosing the Right Research Method: Planes, False Claims and Automobiles
I recently came across an article (which shall remain anonymous) claiming that “focus groups are a thing of the past,” and that Google Trends could better serve anyone considering using a focus group for feedback. I had to laugh. The situation the author used made sense: By using Google Trends, they were able to instantly […]
By Andrew MonroeRead More
8/26/13
Evolutionary vs. Revolutionary
In a recent blog post I wrote about identifying claims full of hype in market research. This got me thinking about evolutionary vs. revolutionary changes we’ve seen and how most really fall into the former. Perhaps it’s no surprise given that all market research works to the same end (i.e., gaining new knowledge) by largely […]
By David KennedyRead More
8/19/13
Making the Most of Our Money
Scientists and researchers like to think that if our leaders would only stick to the facts, the data would make many of our hard decisions for us. Unfortunately, some of the most contentious debates don’t hinge solely on facts – sometimes because of insufficient data, sometimes because values are at play. However, data has a […]
By Beth MulliganRead More
8/15/13
Trends in market research: Analyzing the hype
We’re surrounded by hype about products and services every day, whether it’s technology, entertainment, political, or even business practices. The next big thing promises to change our lives and make the old thing irrelevant. Market research is at the intersection of many industries and trends so it’s no surprise that we see plenty of big […]
By David KennedyRead More
8/6/13
Digital media is enhancing market research
According to last Friday’s article from Mashable (based on data from eMarketer), Americans are consuming more digital media than TV for the first time. The biggest jump in digital consumption comes from people using their smartphones to connect online. People are emailing coworkers while they are out to eat, reading online restaurant reviews while sitting […]
By Andrew MonroeRead More
7/10/13
Proxies for culture
We often rely on formal market research to measure attitudes, values, lifestyles, and other measures of culture, yet given that culture touches everything around us we often don’t need to look far for other signs of a shifting culture. Trends in one area can easily show insight into another. For example, the increasing sales of […]
By David KennedyRead More
6/7/13
Corona Insights takes home another Gold Peak award
Last night Corona Insights was honored to have received a Gold Peak Award for our market research work to inform the Donor Alliance’s marketing strategy. This is the third Peak Award that Corona Insights has taken home from the CO+AMA. In 2010 Corona took home the Silver Peak award for our rebranding and in 2011 Corona won a […]
By Kassidy BensonRead More
5/23/13
Sometimes beautiful data is only skin deep
We’ve been talking a lot about the importance of conveying data visually lately (ok, and not-so-lately…here are posts from 2008 and 2011), and you have no doubt recently heard a thing or two about big data. And while we love beautiful infographics, and the power of big data (and medium data), we must be careful not […]
By David KennedyRead More
5/17/13
The Power of Visual Storytelling
They say a picture is worth a thousand words. Let’s stand by that. Pretend one picture is equal to (literally) 1,000 words. If it took, let’s say, five seconds to look at each picture in an album (remember, one picture=1,000 words), that means you would be able to consume 12,000 “words” per minute by looking […]
By Andrew MonroeRead More