Trends and News
3/13/15
Is tomorrow the first real Pi day?
Happy Pi Day! As you have undoubtedly noticed thanks to pictures and references to the culinary type of pie in your social media streams, tomorrow is March 14, or 3.14 the (rounded) mathematical constant representing the ratio of a circle’s circumference to its diameter. But wait, there’s more! Not only is tomorrow 3.14, it’s 3.14.15, […]
By David KennedyRead More
7/7/14
Refer a client to Corona, receive an iPad
For the months of July and August, 2014, Corona is thanking our existing clients who refer work to us. Simply refer a new client to us, and if they initiate work with Corona Insights before December 31, 2014, you’ll receive an iPad as a thank you from us. There is no limit on how many […]
By David KennedyRead More
6/6/14
A dose of data for your springtime allergies
Like many people, I have “seasonal allergies.” March and April bring sneezing fits and foggy brain days for me. Often I get a sore throat and headaches. One year I went through three strep throat tests and a course of antibiotics before my doctor decided my swollen throat was caused by allergies. Knowing you’re allergic […]
By Beth MulliganRead More
5/27/14
Yes, that college degree is still worth the cost of attendance
Here at Corona, we help organizations make strategic decisions via our research and strategy services. But individuals can also use research to make strategic decisions. We read a lot these days about the cost of higher education. While rises in health care costs get more attention, inflation in higher education costs have actually outpaced them, […]
By Kevin RainesRead More
3/12/14
Societal values in music
We stumbled across the interesting data visualization today, which shows how commonly different words or phrases have appeared in Billboard’s Top 100 songs over the past 50 years or so. As we scroll through the tables, the most obvious pattern is the increase in profanity (described as “foul words”) since 1990. Prior to that era, […]
By Kevin RainesRead More
1/2/14
Online qualitative tools provide more workscope options
Our Corona team has been looking into online qualitative research tools as of late in order to keep up with how various technology platforms can most effectively assist in data collection for our market research work. As you might expect, we have examined both the benefits and drawbacks of different online data collection platforms that […]
By Leo LewisRead More
12/16/13
Increase in giving
Per the IRS, the Federal gift tax is a tax on the right to transfer property from a living person to other persons or trusts. For the latest year available (2011), the Internal Revenue Service reported that 3,040 gift tax returns filed that year listed gifts of $1 million or more (all gifts, including charitable […]
By Kevin RainesRead More
12/9/13
Paying it forward
The other day while working at my local coffee shop I was surprised to learn that someone ahead of me had left extra cash to cover drinks for the next several customers. So, I got my drink free and then chipped in the $5 cash I had to keep the pool going. Perhaps you have […]
By David KennedyRead More
12/5/13
Deciding where to give in the season of giving
As the season of giving approaches many of us start to think about what we can do to make the world a better place, to help those less fortunate than ourselves, to give back or pay it forward. And in addition to undertaking individual acts of kindness, many of us will look to nonprofit organizations […]
By Beth MulliganRead More
12/3/13
The United [Fill in the Blank] of America
The United Watersheds of America? The United Ancestral History of America? The United Federal Reserve Districts of America? Or as our own Kevin Raines has redrawn the map, The United Equal Population States of America? Redrawing the United States of America (as well as other maps) has become increasingly popular. Is this solely due to […]
By David KennedyRead More