Trends and News
1/3/11
Listening to your market
Consumer spending habits can change rather quickly, and what worked in the past for businesses might not necessarily work today. To stay ahead of the game, savvy companies evolve to make the most of consumer trends by listening to their target markets (not just their current customers) to truly understand what people want. A company […]
By Todd StoltenbergRead More
11/1/10
Online research and carbon emissions
Does online research (specifically focus groups) reduce greenhouse gas emissions of in-person research? Given our interest in “green” we were excited to look at this report. According to a recent report by Revelation, in-person groups create more than 2.5 times the amount of greenhouse gas emissions than online research (even when all the extra computing […]
By David KennedyRead More
10/21/10
A new form of SUGGING? PUGGING?
We’ve blogged before about SUGGING and FRUGGING (here too) and I was recently exposed to yet another form of insidious contact disguised as research – political targeting (Perhaps PUGGING?). While we’ve all heard of push polls as one form of using surveys for political promotion, this one was different. I won’t name the offending organization, […]
By David KennedyRead More
10/18/10
GAP logo debacle
So, you may have heard about the whole new GAP logo story last week. Long story short in case you missed it: GAP updated their logo, people revolted, GAP did an about-face and will now be using the original logo. I have not heard what type of research was performed in testing the new logo […]
By David KennedyRead More
9/23/10
Friday fun: Market research and social media stats
Being so ingrained with uncovering facts and figures around here, we’ve always got our eyes open for interesting market research stats. Social Media Today recently released an article discussing 50 different market research and social media studies done across the country in 2010. We took a look at the studies and pulled out a few […]
By Todd StoltenbergRead More
8/30/10
External forces impacting research
When you conduct a singular research study you’re measuring a snapshot of attitudes, awareness, and actions. However, research doesn’t happen in a vacuum and it is important to remember how outside factors may be impacting your results (yes, control groups can help, but if the external force is great enough, it will be tough to […]
By David KennedyRead More
8/23/10
Unthink your brand?
Ever since KFC launched its “Unthink” campaign, I’ve wondered what effects it may have on the company and its franchisees – for better or for worse. If you’re not already familiar, the campaign was developed to promote KFC’s grilled chicken they introduced in April 2009, rather than the original fried chicken the company is so […]
By Todd StoltenbergRead More
8/19/10
Friday fun: Polls on annoying polls
If people find voluntary televisions polls are annoying, what are they thinking about your survey? Be sure you’re asking good questions with a well-designed questionnaire, being respectful of participants’ time, and being as unobtrusive in executing the survey as possible. From the Fail Blog.
By David KennedyRead More
8/10/10
Possible end to the census in Britain
A recent Economist article (July 17th, 2010 edition) discussed the very real possibility that next year’s census in Britain could be the nation’s last. Instead, information would be gathered from other government databases combined with periodic polling. The large data sets combined with the immense computing power needed to make sense of it is one […]
By David KennedyRead More
8/3/10
A lunch time treat
Downtown Denver has become a Mecca for mobile restaurants. Think tricked-out food truck (P. 16 of ColoradoBiz magazine, 08/10 issue). These trucks are selling everything from cupcakes to biscuits and gourmet lunches. The cupcake truck, who was affectionately named Clementine by her Facebook group, sports a large following (including our own resident foodie, Meredith). Today […]
By Karla RainesRead More