Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

4/19/16

Art meets architecture in Denver this weekend

Looking for something fun to do this weekend in-between rides on the new A Line to DIA? Check out the arts and cultural activities during Doors Open Denver. Art meets architecture through pop-ups ranging from a nomadic art gallery to poetry, drama, and music performances among the 11 offerings. My favorite? Graffiti art. If you’ve […]

By Karla RainesRead More

4/13/16

Happy or not

A key challenge for the research industry – and any company seeking feedback from its customers – is gaining participation. There have been books written on how to reduce non-response (i.e. increase participation), and tactics often include providing incentives, additional touch points, and finely crafted messaging. All good and necessary. But one trend we’re seeing […]

By David KennedyRead More

4/8/16

Your Baby Is Increasingly Special and Unique, Apparently

It seems like when I’m in the mall and hear parents talking to their kids, I hear unusual names more and more often.  I’ve been developing a theory that parents are enjoying creativity more and valuing tradition less when that birth certificate rolls around, so in keeping with Corona Insights tradition, I thought I’d explore […]

By Kevin RainesRead More

4/7/16

Building Empathy

In the past year I’ve been involved with a few projects at Corona that involve evaluating programming for teenagers. One commonality across these projects is that the organizations have been interested in building empathy in teenagers. As I’ve been reading through the literature on empathy, I’ve been thinking about how building empathy should be a […]

By Kate DarwentRead More

3/29/16

DIY Tools: Network Graphing

Analyzing Corona’s internal data for our annual retreat is one of my great joys in life.  (It’s true – I know, I’m a strange one.)  For the last few years I’ve included an analysis of teamwork at Corona.  Our project teams form organically around interests, strengths, and capacity, so over the course of a year […]

By Beth MulliganRead More

3/22/16

Making improvements through A/B testing

Did you know that when you visit Amazon.com the homepage you see may be different than the one someone else sees, even beyond the normal personalized recommendations? It’s been widely reported how Amazon is continually tweaking their homepage by running experiments, or A/B tests (sometimes referred to as split tests), to tease out what makes a […]

By David KennedyRead More