Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

3/31/17

Moving from customers to patrons

One of the most important drivers of long-term success for nonprofit organizations is having a solid financial model.  It’s often one of the primarily areas of focus when Corona assists organizations in the development of a strategic plan.  Typically, some combination of unearned income (such as grants or donations) and earned income (such as goods […]

By Matt HerndonRead More

3/29/17

Welcome to the consumer era: When engagement drives change

It’s inescapable. Every day I see more and more examples of it. Consumer behavior is at the core of sweeping industry change. Too often we get caught up in thinking about technology as the disruptor and forget that people are at the heart of the transformations all around us. Here are four examples from this […]

By Karla RainesRead More

3/13/17

From engaging to capturing – rethinking business models that stick

As a strategist, I’m frequently looking over the horizon to see what’s next. At other times, you’ll see me scanning side-to-side looking for forces that may be coming together in new or unexpected ways. Sometimes hindsight puts much of it into perspective. Looking back at 2008 it occurs me that I was well ahead of […]

By Karla RainesRead More

3/10/17

Listening isn’t enough

Recently, we’ve been having a few conversations at work about engagement processes, in part because we’ve seen a few requests for proposals that have some focus on engagement with a particular audience. Often, this engagement takes the form of listening in some way to the audience of interest. While hearing from a group of people […]

By Kate DarwentRead More

2/24/17

4 Steps to Engaging Market Research

Market research can often occur within a silo – someone with an organization has a question, and research is conducted to answer it. While there is nothing wrong with that, it does miss an opportunity to use the research process itself as a means of customer engagement. How often have you participated in research (e.g., […]

By David KennedyRead More

2/1/17

Co-creating Insights through Participatory Research

“We both know some things; neither of us knows everything. Working together we will both know more and we will both learn more about how to know” ~Patricia Maguire, in Doing Participatory Research Do you need to hear from more than the usual suspects?  Do you want your research to engage and empower people, rather […]

By Matt BruceRead More