Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.
Newsletter Sign Up
12/4/17
New Case Study: Summit County Health
We are excited to share a new case study about our work with Summit County, CO. This case study in particular is great for us to share as it showcases the research, and resulting use of the findings, to inform public information campaigns. Furthermore, the topic of the research, marijuana use and safety, is a […]
By David KennedyRead More
11/27/17
Questions? Conversation killers?
What happened to me? When did my conversation style stray into a revolving game of 20 Questions (a 1940s era TV show)? I’m a big believer in the power of questions but too much is too much. There, I’ve said it. I suspect working with a bunch of wicked smart and curious researchers is part […]
By Karla RainesRead More
11/22/17
Measurement Ideas in Evaluation
Kate Darwent and I are just back from the annual conference of the American Evaluation Association (AEA), which was held in Washington, DC this year. We attended talks on a wide variety of topics, and attended business meetings for two interest groups (Needs Assessment and Independent Consulting). Below, I discuss some of the current thinking […]
By Beth MulliganRead More
11/15/17
Breaking down the wall between quant and qual
Recently we had a project involving a large survey with numerous open-end questions. Taking the divide and conquer approach, it was all hands-on deck to quickly code the thousands of responses. As a qualitative researcher, coding survey responses can feel like a foreign process and I often found myself overthinking both my codes and the […]
By Molly HaganRead More
11/5/17
The Four Cornerstones of Survey Measurement: Part 2
Part Two: Reliability and Validity The first blog in this series argued that precision, accuracy, reliability, and validity are key indicators of good survey measurement. It described precision and accuracy and how the researcher aims to balance the two based on the research goals and desired outcome. This second blog will explore reliability and validity. […]
By Matt BruceRead More
11/3/17
Keeping it constant: 3 things to keep in mind with your trackers
When conducting a program evaluation or customer tracker (e.g., brand, satisfaction, etc.), we are often collecting input at two different points in time and then measuring the difference. While the concept is straightforward, the challenge is keeping everything as consistent as possible so we can say that the actual change is NOT a result of […]
By David KennedyRead More