Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

2/21/18

What type of benefits do members care about most?

Membership organizations exist to serve their members. So it’s no surprise that Corona is often tasked with uncovering what benefits members find most valuable and what new benefits members are seeking. Similarly, we often conduct research with non-members to measure their awareness of the organization’s benefits and whether they are a “fit” for them. The […]

By David KennedyRead More

2/14/18

The importance of segmenting your membership

Members of associations may often be thought of as a cohesive group but, in fact, rarely are. While all members may be share some unifying characteristic – interest or involvement in an industry or topic – beyond that their needs and preferences can be quite diverse. For instance, members’ needs may vary by: Sector. Government, […]

By David KennedyRead More

2/12/18

Virtual Natives

Hello virtual native, good-bye digital native. While that statement might seem far-fetched, after all it wasn’t that long ago that we were getting used to the idea of a digital native as a person familiar with computers and the Internet from a very young age, it isn’t too early to plan for a future defined […]

By Karla RainesRead More

2/7/18

Mirror, mirror on the wall. Do Denver residents see themselves in arts, cultural and creative organizations?

At our I2020 presentation last week, we had a lot of great discussion about the data. One topic we discussed was representation in arts, culture and creativity. While a large majority of Denver residents in our survey believed that people like them participate in arts, culture and creativity, African American and especially Latinx residents were […]

By David KennedyRead More

2/6/18

How to communicate with members in your organization

One of the most common topics we cover when conducting member research is communication preferences. This makes perfect sense – your organization may be the best at what it does, but if you cannot reach members effectively then what’s the point? So, what is the most preferred way members want to receive communications? Email. Almost […]

By David KennedyRead More

2/1/18

Imagine 2020 Data Snack

Today, Kate Darwent, PhD, spoke to an audience of over 100 arts leaders about the need to increase opportunities for Denver residents, especially African American and Latinx residents, who are hungry to participate more in arts, cultural and creative activities. The city conducted a one-of-a-kind statistically valid survey of its residents in 2017 to learn […]

By David KennedyRead More