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3/29/18

Creative Ways to Get Useful and Actionable Data for a Small Budget Needs Assessment

The American Evaluation Association invited their Topic Interest Groups (TIGs) to each take over their blog for a week in 2018. As part of the Needs Assessment TIG, Beth and Kate were invited to write one of the blogs with tips for doing needs assessments. With help from Matt Bruce, they wrote about how to […]

By Beth MulliganRead More

3/20/18

Membership Association Recap

Over the past three months we’ve been focusing on our blog writing on membership associations. Here is a recap of our recent posts: How to communicate with members in your organization The importance of segmenting your membership What type of benefits do members care about most? Preferred membership benefits and how they can change over […]

By David KennedyRead More

3/15/18

The Importance and Scale of Membership Associations

We’ve talked a lot this quarter about membership associations and how leaders of such organizations can better understand members’ needs.  To close out our discussion on this topic, we wanted to take a step back and look at just why membership associations matter in the first place. The Importance Membership associations come in all shapes […]

By Matt HerndonRead More

3/13/18

Assessing Your Organization’s Competition

Just like businesses, many associations compete in a marketplace of demand and supply.  There is a demand for benefits and services from current and potential members. Often, there is a supply of benefits and services from more than one provider (i.e., more than one association).  In some industries, we have seen more than six different […]

By Matt BruceRead More

3/6/18

Considerations for researching your members

Corona takes many items into consideration when designing a research plan for our clients. In short, market research includes asking the right people, the right questions, in the right manner, and then conducting the right analyses. Here are a few of the considerations when conducting research with your membership. Research mode What type of contact […]

By David KennedyRead More

2/27/18

Preferred membership benefits and how they can change over time

So far in this series on membership organizations, we’ve discussed communications, segmenting, and the importance of personal benefits. Here we combine the latter two and look at how perceptions of benefits change over time. The reasons someone may join fresh out of college or at the start of a new career is different than someone […]

By David KennedyRead More