Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

7/7/08

It’s not about what people “want”- it’s about what they need

I occasionally run across articles, blogs, or other people at events who seem quite opposed to market research – and that’s putting it lightly sometimes. The most recent of these examples is this opinion piece arguing that common sense trumps market research. One of his main arguments is that people don’t know what they want […]

By David KennedyRead More

7/1/08

Auf Wiedersehen Stephanie!

Last Friday was the last day at Corona for Stephanie Papilaris, the Administrative Coordinator for CEO Kevin Raines and the glue that kept the quantitative analysis team running (and kept us from making mixed metaphors).  She’s returning to her home in Tampa, Florida and we sent her off in the high style that Corona is […]

By Geoff UrlandRead More

6/30/08

Market research for the individual

Ran across this site today, thanks to a Google alert. FaceStat – which allows you to rate (and be rated on) attractiveness, occupation, political leanings, and several other characteristics of random individuals who post their picture – seems to be one more twist in social networking sites that bills itself as “market research for the […]

By David KennedyRead More

6/23/08

The many uses of research

We’ve completed research on topics for which most people would never imagine that market research could be used (romance writers, pregnant smokers, and mountain lions, to name a few). In fact, I’m sure many people only consider market research to be used for consumer goods. But, even I was surprised when I ran across this […]

By David KennedyRead More

6/20/08

Market research on gaming leaked

I first saw this post the other day and since then I have been seeing information on this story pop up everywhere.  In short, Intellisponse, a marketing research firm, appears to have leaked some information about their clients’ potential products. While its always fun to read about other research, I hate to do so at […]

By David KennedyRead More

6/20/08

The U.S. Census: Great-great-grandparent to this Blog

We use a lot of data from the Census Bureau in our work at Corona, from building demographic profiles to weighting surveys, so I love seeing how the census has had an effect on society outside of its nominal purpose. On the bus this morning to work I started reading Jonathan Zittrain‘s new book The […]

By Geoff UrlandRead More