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4/20/11

Market research is dead. Long live market research.

Traditional market research is dead.  I’ve heard this multiple times in the past and I’m betting you have too.  To be fair, traditional market research (often simplified as surveys and focus groups) isn’t without its challenges, but to say it is dead is carving its headstone a little prematurely. So why have so many people […]

By David KennedyRead More

4/14/11

You’re not alone in procrastinating

If search trends are any indication of what people are doing (and they are), then you’re not alone if you are doing your taxes last minute. During the last two years as indicated by the orange and red lines (and previous years too – just not displayed) we see a small spike in February (people […]

By David KennedyRead More

4/11/11

Neuromarketing is catching on – but is it ready for prime time?

Neuroscience in market research is growing, and while it is still an uncommon methodology for most, it is moving into the realm of standard methodologies. The premise is simple enough – people don’t always reveal what’s driving their decision making, and more importantly, people don’t always even know what is driving their decisions.  Since people […]

By David KennedyRead More

4/7/11

Seeing data is far better than reading data

We all absorb information differently – some of us can look at graphs or tables, some prefer more pictorial visuals like infographics, and some even can read binary. While infographics are often creative masterpieces, the real power of infographics of course is to convey the impact of the data, not just the data itself.  I […]

By David KennedyRead More

4/4/11

Porsche’s research shows they need to change perceptions

We don’t just like good research – we like seeing good research leading to real change in organizations. Take Porsche for example.  Through a “raft of market research” they learned that potential buyers are viewing Porsche vehicles as unfit for everyday driving and use. Porsche’s new campaign therefore is focusing on showing their vehicles in […]

By David KennedyRead More

3/28/11

Corona Insights is hiring

Corona Insights is looking for some bright minds to join our team.  Specifically, we’re looking for an analyst and senior analyst – both with a quantitative focus. If you love asking and answering questions, finding insights buried in data, and have a desire to help organizations with their challenges, then we want to hear from […]

By David KennedyRead More