Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

4/5/10

Opt-in panels vs. probability samples

At Corona Insights we never use opt-in panels for online survey research.  (Opt-in panels are those where the members have sought out the panel and signed up to take surveys, usually in order to earn cash or rewards.)  Many opt-in panels exist and they are widely used in some circles of market research (primarily because […]

By Beth MulliganRead More

3/22/10

Census outreach

I was in a small town in California two weeks ago, and was on the lookout for a birthday card for my nephew.  I wandered into a small “alternative” card shop and found a really cool Hindu-themed birthday card.  My nephew’s not Hindu, but I like to keep him on his toes, so I bought […]

By Kevin RainesRead More

3/15/10

Baseball (analytics) fever

We like baseball here at Corona.  Well, at least Leo, Dave and I like baseball. We enjoy the crack of the bat, the smell of the grass, and, because we’re data junkies, the mountains of statistics. Baseball and statistics are inseparable.  There seems to be a stat for every aspect of the game from the […]

By Joe FitzlerRead More

3/8/10

Integrating market research

Is market research is seen as a partner or in a support role? There are many reason why marketing research should be more integrated into the company. When integrated, companies can male full use of the information created and it is more cost effectiveness. With organizations needing to justify every dollar spent – and needing to make the most out […]

By David KennedyRead More

3/3/10

Social Media Research Ethics

I recently read a post on The Future Place Blog that got me thinking about social media research in a different light. As we work to use social media for greater insights, from data mining to online communities, new ethical considerations come to light. The above post raised concerns about quoting social network posts verbatim […]

By David KennedyRead More

3/1/10

Three recent projects from Corona Insights

  Corona presents at NAST conference Corona conducts research with a wide variety of organizations, but we frequently find ourselves working with membership organizations to help them better understand the needs of their constituents.  Recently, Corona was contacted by one such organization – the National Association of State Treasurers (NAST) – to help them understand […]

By Matt HerndonRead More