Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

11/15/23

Norms & Behavior Change, Part 1: When and Why We Conform

In this three-part blog series, one of our resident Psychology experts explains a psychological principle we often leverage to help clients promote behavior change: the power of social norms. Part 1 addresses when and why social norms are so powerful.

By Jane KlingerRead More

10/24/23

Corona welcomes two new team members

Corona Insights has welcomed two new team members in the past few months! Learn more about their backgrounds and roles at Corona.

By Corona InsightsRead More

6/27/23

(Not) Big News

On January 1 of this year, Corona had a momentous occasion: the seamless transition of company ownership from the company's founding owners, Kevin and Karla Raines, to longtime employees David Kennedy, Beth Mulligan, Kate Darwent, and Matt Bruce.

By Corona InsightsRead More

6/9/23

Qualitative Deep Dives: Positionality, Footing, and Reflexivity

How does our role as researcher impact the data and findings we achieve?

By Annie TheodoropoulosRead More

6/1/23

When DIY turns into OMG: When to Outsource

DIY Qual can be useful, but when might you want to consult an experienced research team?

By Annie TheodoropoulosRead More

5/25/23

Qual on a Budget: How to DIY

When budgets are tight, but you want to learn more about a particular user or customer base, can you just DIY?

By Annie TheodoropoulosRead More