Trends and News
10/31/08
LinkedIn launches online survey sample service
LinkedIn, a social network for business professionals (learn more here), last week announced a new service that allows researchers to access their database of members for research. This service provides access to business and IT professionals that are typically hard to reach through surveys, and with the extensive profiles of members, targeting specific groups will […]
By David KennedyRead More
10/13/08
18 Steps to preventing and catching online cheaters
In a recent post, I talked about the problem of professional respondents, and specifically people who cheat to earn their incentive. At the end of the post, I posed the question, “what can we do?” Here I provide some basics on how to ensure the quality of your online data. Survey Design Screeners. Screeners shouldn’t […]
By David KennedyRead More
10/8/08
Trends in travel…and research
I attended the Governor’s Colorado Tourism Conference in Beaver Creek. It was a fun three days and we ran into several people we’ve worked with and met several more that we hope to. The conference started off with Daniel Levine from the Avant-Guide speaking about “The Five Social Trends that will propel Colorado Tourism into the Next Decade.” It got […]
By David KennedyRead More
10/6/08
Professional survey respondents
We get a lot of inquiries about how to join our panel or participate in our focus groups, and consequently we spend a lot of time explaining that we don’t maintain this kind of recruiting list for participants. (We custom recruit for almost all our groups. We’ll explain why below.) Some questions come from people […]
By David KennedyRead More
10/1/08
Who Uses the Internet? (Part 2: Demographics)
Part one of our examination of who uses the Internet looked at the question geographically. In part two, we’ll look at Internet usage nationwide (data again via the NTIA) broken down by several important demographic variables. In all of the graphs that follow, in-home Internet usage (green portion of the bars) and outside of the […]
By Geoff UrlandRead More
9/11/08
Greening Market Research
We’ve been trying to do our part here at Corona to help the environment, or at least minimize our impact on it. From office recycling, buying “greener” products, to the EcoPass (Denver’s public transit pass provided by employers), we continue to look for ways to shrink our footprint. That’s why I was quite excited to […]
By David KennedyRead More
8/22/08
Concerns over online tracking
We’ve talked about privacy concerns before, and as society has become more digital, the digital footprint of individuals – and the resulting concern about where that information ends up and how it is used – will only continue to grow. The washingtonpost.com recently reported on how some firms track online behavior without explicit consent. We […]
By David KennedyRead More
8/20/08
Reliability of Google Trends
I recently wrote a post on Google’s new service, Google Insights, which is an evolution of Google Trends. As a result of that post, I ran across this post discussing if Google Trends is reliable. One of the examples used compared the term “market research” to “advertising” and showed that both terms declined (as a […]
By David KennedyRead More
8/8/08
The importance of good sampling
One of the most important factors that determines if your [fill in research mode here … survey, focus group, etc.] produces accurate results is your sample. A sample, by definition, is a subset of the population you are studying that is selected for the actual research study. Perform your research with the wrong sample, or […]
By David KennedyRead More
8/6/08
Google Insights
Marketers salivate over the amount of data Google holds, and today Google gives us another window into their database of intentions. Similar to Google Trends, their newest service, Google Insights, allows you to get a glimpse of what terms people are searching for. Insights, however, offers additional tools to make those results more useful. Now […]
By David KennedyRead More