Trends and News
4/26/10
Pivot – A new way to organize and connect data
Ever feel like you have too much data to sift through? That simple search results aren’t enough? Or that that bar chart just doesn’t convey the big picture? Enter Pivot. As the Economist recently described in a special report, the amount of data we are creating is immense. So much so that we can’t even […]
By David KennedyRead More
4/19/10
We predict a Census form in your mailbox…
Hopefully you’ve received your Census form already (and returned it). In case you need a reminder, perhaps grab some Chinese food this week – and read the fortune cookie.
By David KennedyRead More
4/14/10
LinkedIn closes its doors to market researchers
It wasn’t that long ago that we were excited about LinkedIn offering sample to researchers. After all, their audience is highly valuable to many researchers and their clients. Well, this past week they closed their door to market research suppliers. While we offered some initial concern with the long term viability of this source, it […]
By David KennedyRead More
4/5/10
Opt-in panels vs. probability samples
At Corona Insights we never use opt-in panels for online survey research. (Opt-in panels are those where the members have sought out the panel and signed up to take surveys, usually in order to earn cash or rewards.) Many opt-in panels exist and they are widely used in some circles of market research (primarily because […]
By Beth MulliganRead More
3/15/10
Baseball (analytics) fever
We like baseball here at Corona. Well, at least Leo, Dave and I like baseball. We enjoy the crack of the bat, the smell of the grass, and, because we’re data junkies, the mountains of statistics. Baseball and statistics are inseparable. There seems to be a stat for every aspect of the game from the […]
By Joe FitzlerRead More
3/8/10
Integrating market research
Is market research is seen as a partner or in a support role? There are many reason why marketing research should be more integrated into the company. When integrated, companies can male full use of the information created and it is more cost effectiveness. With organizations needing to justify every dollar spent – and needing to make the most out […]
By David KennedyRead More
3/3/10
Social Media Research Ethics
I recently read a post on The Future Place Blog that got me thinking about social media research in a different light. As we work to use social media for greater insights, from data mining to online communities, new ethical considerations come to light. The above post raised concerns about quoting social network posts verbatim […]
By David KennedyRead More
2/12/10
Domino’s’ “Focus Group” Advertisements
By now you’ve probably heard that Domino’s Pizza has “fixed” its recipe. Through “research” done in focus groups it was revealed that people didn’t like Domino’s pizza. (I put research in quotations since I have heard CPB – the agency who did the ad – has a great disdain for focus groups. Plus, I don’t […]
By David KennedyRead More
2/8/10
Ad for Microsoft Office tools would have benefited from use of Microsoft Office tools
Marketing FAIL? You decide. Microsoft is running a print ad for Microsoft Office 2007, which proclaims, “Things have a way of piling up. Here’s some tools to keep it all sorted.” Every time I see this ad (primarily in my subscription to Newsweek), I cringe. Seriously?! “Here IS some TOOLS”? As Microsoft’s grammar checker (hopefully), […]
By Beth MulliganRead More
2/4/10
2010: The Year of the Census
In China it may be the Year of the Tiger, but in the U.S. it is the year of the Census. It’s like an Olympics for marketers only it happens once every 10 years. And its effects are far reaching — from government needs (distribution of congressional seats, federal funding, etc.) to consumer goods (where […]
By David KennedyRead More