Trends and News
4/11/13
You Can Survey Too Much
Last week, the Wall Street Journal wrote a piece called, “Dear Airline, Here is the Problem…” about airline customer surveys and how they’re used. We enjoyed the article and wanted to share our key takeaways: The airlines sample judiciously to develop statistically reliable data with minimum intrusion on their customers. This is a more sophisticated […]
By Kevin RainesRead More
4/4/13
Statistics are the table saw of truth discovery
Along with most of the statistically savvy world, we’re excited that 2013 is the International Year of Statistics. With so much new interest in numeracy and successful statistical prediction models, like Nate Silver’s impressive election model, we’re hoping that people begin to think of statistical analysis less as “lies, damn lies, and statistics” and more […]
By Beth MulliganRead More
3/28/13
Times, they are a-changin’
As recently as a couple of years ago, we were keeping our distance from online panels for research. We even blogged about it. But things have been changing. And now evidence is starting to accumulate that online polls can rival (or even exceed) traditional polling methods in accuracy. A recent article in The Atlantic provides […]
By Beth MulliganRead More
3/25/13
Mirror mirror on the wall, what is the least desirable methodology of them all?
GreenBook, a directory of market research firms, conducts and publishes the Research Industry Trends (GRIT) report annually. While perusing the most recent results, I stumbled upon the following finding (techniques respondents would choose in their ideal research company): The top part of the graph showing most desirable research techniques – mobile and online – wasn’t […]
By David KennedyRead More
3/13/13
The Iron Triangle of Qualitative Analysis
Amidst all of the recent frenzy regarding big data and data scientists, the Corona team wondered how another piece of data – qualitative data – fits into the picture. We already utilize a robust toolkit of qualitative methodologies; however, as technology continues to evolve in this area, offering everything from online focus groups to real-time […]
By Sarah WilliamsRead More
3/1/13
How’s your driving? Using data to answer your questions.
You’ve probably heard about auto insurance companies offering discounts based on actual driving behavior (collected by a device plugged into the car). Progressive’s Snapshot discount is one such example that has been heavily promoted. Why are insurance companies turning to these devices? One w0rd: risk. The more accurately they can gauge their risk of having […]
By David KennedyRead More
1/17/13
Hello revolution. I knew you’d call.
The Chronicle of Philanthropy recently shared 5 trends that will change the way nonprofits work in 2013. Their list nicely illustrates Corona’s own list of macro disrupters and sector transformers. As the Chronicle reports, more and more people are engaging with their nonprofits through mobile devices and crowd-sourced funding opportunities, as well as aligning their […]
By Karla RainesRead More
1/11/13
Part 2: The NFL’s Talent Pool and Expansion
In our previous blog, we came to the conclusion that the if you average the ratios over each decade, we end up with an average talent pool of 9.62 million people per team, which is almost exactly the current ratio. Therefore, the fact that we have 32 teams right now means that the league’s expansion has […]
By Kevin RainesRead More
1/7/13
Lies, damn lies, and search data
We’ve all heard the old saying, “there are lies, damn lies, and statistics.” Perhaps the 21st century version is, “lies, damn lies, and search data”? The Google Maps team recently analyzed search data for the summer travel season “to gain a sense” of where we (at least in North America) traveled this summer. I bet you can’t […]
By David KennedyRead More
1/3/13
Corona’s Radiance Blog – Top Posts of 2012
Corona’s bloggers wrote 78 posts in 2012 on everything from trends in market research, to marketing strategy, evaluations, and nonprofit business models, just to name a few of the topics covered. So what were the most popular blog posts? Above treemap shows popularity of each post by number of views. Size of area is proportional […]
By David KennedyRead More