Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

1/17/11

What’s the common denominator for 2011 trends?

If you’re like us you’ve read your fair share of predictions for 2011. There are a few to read, to say the least. But what are the biggest trends that span all of them?  In other words, what is the common denominator? We looked at many predictions across different categories and found the biggest trends […]

By David KennedyRead More

1/14/11

Another research method we won’t use

We recently discussed how we never use opt-in panels here at Corona.  Here is another method we would never use… Have a great weekend.

By David KennedyRead More

1/11/11

In good company

The January/February edition of the Harvard Business Review is dedicated to business model reinvention.  Great minds think alike.  Team Corona released its Synergistic Business ModelTM framework for nonprofits in fall 2010.  Like the smart folks at the HBR, Corona had observed that business models, like strategy, need to be revised and even reinvented to ensure […]

By Karla RainesRead More

1/7/11

It’s not what the numbers add up to, it’s what they mean

Remember to look beyond your own numbers to see the bigger story they tell. Happy Friday.

By David KennedyRead More

1/5/11

Planning never goes out of style

This may be the most important era for planning in our professional lives. We are experiencing seismic shifts in many industries, a game-changing recession, and an emerging “new” normal. Experts predict that the “demand” economy will result in value-based (think dollars, not core tenets) purchasing decisions for the foreseeable future. At the same time, we […]

By Karla RainesRead More

1/3/11

Listening to your market

Consumer spending habits can change rather quickly, and what worked in the past for businesses might not necessarily work today.  To stay ahead of the game, savvy companies evolve to make the most of consumer trends by listening to their target markets (not just their current customers) to truly understand what people want. A company […]

By Todd StoltenbergRead More