Certified B Corporation Logo

We’ve got some news we’re pretty excited about: Corona Insights is now both a Public Benefit Corporation under Colorado law and a Certified B Corporation. Two designations, both of which communicate the values we as a company hold ourselves to.

If those terms sound similar, you’re not alone in wondering how they’re different. Here’s the quick version.

Public benefit corporation is a legal structure. In 2025, Corona Insights formally became a Public Benefit Corporation under Colorado corporate law. That means our commitment to considering our broader impact — not just our bottom line — is now written into our corporate charter. It’s a permanent change to what our company is, on paper.

Certified B Corporation is a third-party certification. In 2026, we earned certification from B Lab, the nonprofit that awards B Corp status. Unlike the legal structure, this one isn’t permanent — B Lab evaluated our actual practices (how we treat employees, engage our community, manage our environmental footprint, and govern the company), and we’ll need to recertify periodically to prove we’re still meeting the bar.

Put simply: becoming a public benefit corporation changed our legal commitment. Becoming a Certified B Corporation verified we’re living up to it. We wanted both — our values written into our charter and independently checked by someone other than us. Call it showing our work.

We wrote up a slightly longer explainer with more detail on both designations.

Why we did this

The original idea of pursuing one or both of these designations started nearly two years ago (we’ll humbly say it took us a bit longer than expected to cross the finish line). Our goal was (and remains) to use these as tools to reinforce the way we do business. We have long worked to hold ourselves to high standards and pursue the type of work we’d be proud to put our name on, and we hoped these designations would communicate that better than we could on our own, including to current and prospective employees, partners, and clients.

It commits us to greater transparency, too (our annual report is one piece of that). and it joins us to a community of businesses trying to use business as a force for good.

We’re also proud to say we didn’t have to change all that much to earn either designation. For the B Corp certification, we’d estimate we were already 90 percent of the way there when we started our application. Most of the final 10 percent was formalizing things we already did but hadn’t put in writing. For example, we’ve always properly recycled our electronic waste, but we needed to formalize a written policy around it to earn credit on the application.

What this means for you

In terms of day-to-day work, you won’t notice any changes. These designations don’t change how we work with our clients, what we charge for that work, or the core of the work we do.

Indirectly, we hope it further emphasizes the kind of company and partner we are to our clients, employees, and communities at large.

We’re proud of this milestone, and even prouder that it reflects work we were already doing.

Thanks for being part of our community as we keep at it.