3/4/13

Living the brand means rethinking the business model

Co-creation of brand A brand is much more than a logo, tagline or key message. It is an authentic expression of a nonprofit’s promise to the world. Branding experts agree our organizations alone don’t control our brands. Brands are co-created with our stakeholders–-our audiences, volunteers, board members, funders, partners and service recipients. One’s perception of the American Red Cross, […]

By Karla RainesRead More

3/1/13

How’s your driving? Using data to answer your questions.

You’ve probably heard about auto insurance companies offering discounts based on actual driving behavior (collected by a device plugged into the car).  Progressive’s Snapshot discount is one such example that has been heavily promoted. Why are insurance companies turning to these devices? One w0rd: risk. The more accurately they can gauge their risk of having […]

By David KennedyRead More