Radiance Blog

Understanding the consumer

Getting caught up on the news I am reminded of the many opportunities in this current economy (yes, opportunities).  Discover the answers to these questions and find your own opportunity.

  • What are your current customers (or potential customers) looking for from your business?
  • What are their motivations?
  • Are there unmet needs in your market?  What products or services do you have (or can you develop) to meet these needs?
  • Consumers are trading down.  How can you capture them?
  • Are you taking care of your current customers?

With fewer marketing dollars to spend, let’s make sure we’re making the most of them.



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