Minnesota Office of Traffic Safety
The Minnesota Office of Traffic Safety has worked with Corona Insights nearly every year since 2003 to conduct a telephone survey of Minnesota drivers regarding high-risk driving behaviors (e.g., drinking and driving, non-use of seatbelts, speeding, and texting while driving). This study aims to quantify the prevalence of these behaviors as well as measure awareness and perceptions of a variety of campaigns conducted by the state that aim to reduce these behaviors. In addition to understanding these behaviors and perceptions overall, the study examines and identifies demographic segments that are particularly likely to exhibit unsafe driving behaviors. The information gained through this study has allowed the Office of Traffic Safety to adjust their campaign messaging and media choices in order to maximize the impact of their campaigns, particularly with regard to the segments of the population most likely to exhibit these behaviors.