Donor Alliance
Our Work:
Statewide survey, benchmark and tracking research, public opinion research
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Donor Alliance has long partnered with Corona Insights to provide research and evaluation regarding organ and tissue donation perceptions and personal registration as a donor. Earlier studies we have conducted established benchmarks such as public sentiment toward donation as well as barriers and myths surrounding donation. More recently, we have conducted follow-up studies with the goal of tracking these key metrics. The results of these surveys provided a useful snapshot of how the public’s awareness, opinions, and actions have changed over the years, and have informed the continual evolution of Donor Alliance’s communication strategy.