Statewide survey, benchmark and tracking research, public opinion research
Donor Alliance has long partnered with Corona Insights to provide research and evaluation regarding organ and tissue donation perceptions and personal registration as a donor. Earlier studies we have conducted established benchmarks such as public sentiment toward donation as well as barriers and myths surrounding donation. More recently, we have conducted follow-up studies with the goal of tracking these key metrics. The results of these surveys provided a useful snapshot of how the public’s awareness, opinions, and actions have changed over the years, and have informed the continual evolution of Donor Alliance’s communication strategy.