Camp Bow Wow
Focus groups, nationwide survey, customer profiles
Camp Bow Wow has worked with Corona Insights on several occasions. Our work together started when Camp Bow Wow retained us to conduct a series of focus groups to develop pricing models for various offerings and customer profiles of dog owners across the country. Next, we conducted an online national survey to better understand customer characteristics and inform advertising and sponsorship opportunities. Most recently, we conducted an additional survey to evaluate messaging and find out what services dog owners desire across the country. Our work allowed Camp Bow Wow to better understand the needs of their customers and provide services that make tails wag from coast to coast.