Research Privacy Policy

Last updated: November 12, 2015


Corona Insights (“Corona Insights”) respects the privacy of our research participants and clients. Since our founding in 1999, the goal of Corona Insights has been to maintain impeccable standards of research ethics. Corona Insights is headquartered at 1580 Lincoln Street, Suite 510, Denver, Colorado 80203.

Please read the following policy to understand how your personal information will be treated as you make full use of our website, as you participate in qualitative research (such as focus groups) or quantitative research (such as data collection, telephone, mail surveys, street intercepts, online panel or programming and hosting) or other services that Corona Insights offers (collectively, the “Services”).

The information provided by you, the research participant, is kept strictly confidential and is used by Corona Insights only for legitimate research purposes on behalf of our clients.

Through participation in research conducted by Corona Insights, participants consent to the use of their information for research purposes and thereby also agree to the terms of this Corona Insights’ Privacy Policy.


Personally identifiable information, also known as “PII”, is information that can typically be used on its own or with other information to identify, contact, or locate a single person.  Even in the absence of a full name, certain pieces of information—such as Social Security Number, mailing address, telephone number, or even sometimes device ID’s or IP addresses are on their own deemed PII.

Corona Insights collects PII for the purpose of conducting market research, or as expressly stated and agreed to by you, and/or as otherwise provided in this Privacy Policy.


To respond to an inquiry, a name, postal address, phone number, email address or other contact information may be requested when we are contacted through InfoCorona (at) or via the email address provided in an email from Corona Insights.  We may also collect information about you including, without limitation, demographic information and information about subjects that may interest you or that you have personal knowledge.  This PII may be shared with Corona Insights’ employees and that project’s client on a need-to-know basis only for some research purpose of analytic importance, as determined in the sole discretion of Corona Insights.

We may automatically collect and record website use information when you visit our sites including, without limitation, IP addresses, for the purpose of research data integrity.

Our surveys and website may contain hyperlinks to, or display content from, websites outside of Corona Insights.  Data collection privacy policies may be different on hyperlinked sites; therefore, it is recommended that you read the Privacy Policy Statement for each site visited.


A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. As part of offering and providing customizable and personalized services, Corona Insights may use cookies to store and sometimes track information about you. Some areas on Corona Insights where you are prompted to log-in or that are customizable may require that you accept cookies. This avoids you having to enter your login information many times in one day.

Cookies which may be utilized by Corona Insights are within the following four primary categories or uses: (1) business cookies which operate as a quality control and verification mechanism in connection with the survey process; (2) performance cookies so that traffic patterns and uses on the website may be measured and optimized; (3) user cookies so that user information may be recorded so as to enhance performance and user experience on the website; and (4) targeting cookies which are utilized to measure webviewing for market research purposes.


If you do not wish to have your browsing activities or other online behaviors tracked by Corona Insights, you may opt out by contacting our customer support team at InfoCorona (at)

You can prevent the setting of such cookies by changing your settings within your browser. Furthermore you can adjust your browser so that the browser asks you for permission before each cookie is dropped on your device. Also you can delete all your cookies on your device within your browser. You can find more information about cookies, browser settings and cookie deletion on If you have further questions with regards to cookie settings please contact InfoCorona (at)

In addition, tracking mechanisms such as cookies or web beacons may be used by third parties providing content and advertising which you may choose to view while on the Corona Insights website. You should review the privacy policies of the websites serving this content, as they may allow for the gathering of information to serve advertising on multiple third party websites over which Corona Insights has no control. Please consult the privacy policies of such third party websites for more information.

You can also try to change the browser settings on your computer or mobile devices which can allow you to “disable cookies.”


While Corona Insights honors (and will not interfere with) all browser settings set to “do not track”, Corona Insights has no control over third party websites that may have different policies or procedures. You are urged to consult, as applicable, with the privacy policies of such third party websites.


Participating in a market research study by Corona Insights is voluntary.  Corona Insights respects the respondent’s right to withdraw or to refuse to cooperate at any stage of the study and will not use any procedure or technique to coerce or imply that cooperation is obligatory.  Furthermore, Corona Insights will give respondents the opportunity to refuse to participate in the research when there is a possibility they may be identifiable even without the use of their name or address (e.g. because of the size of the population being sampled).  (Please note that the financial incentives ordinarily given to encourage respondents to participate, can only be provided by Corona Insights if the applicable survey, research project or study is fully and properly completed by the respondent, in the sole discretion of Corona Insights.)

Corona Insights will inform participants at the outset if the interview/discussion is being audio or video recorded. When legally required, we will obtain the necessary written consents.  In the unlikely event these recordings will be used for marketing or promotional purposes, we will obtain separate written consents and rights of publicity assignments.

Corona Insights will attempt to contact potential participants at reasonable and convenient times.  If, for any reason, the time is inconvenient, the potential participant may be asked to provide other times that would be more convenient and/or we may attempt to contact them again at another time.

Corona Insights will never sell research participants anything, under the guise of research or otherwise.


Corona Insights may have personal email addresses in its email system or data files that are acquired from its clients or third party vendors who have provided email addresses for research purposes.

The CAN SPAM Act of 2003 applies specifically to commercial emails sent for the purpose of sales or direct marketing.  When email is used to invite respondents to participate in surveys or recruitment for participation in qualitative research such as focus groups, the following processes are used to ensure we do not send SPAM:

  • We clearly identify ourselves and/or the client when sending an invitation;
  • We provide contact information should there be any questions, concerns or an expressed desire to opt-out of future research/correspondence;
  • We provide the option to be removed from future email research invitations for that particular research project; or
  • We reuse email addresses only as a legitimate follow up to research


Qualitative research includes, but is not limited to, focus groups and interviews.

Participants’ PII will only be used to verify that they qualify for a particular research study; to provide them with a reminder and other relevant information; and so that we can send them other related research requests, including but not limited to invites for pre-questionnaires or post research follow-up.

Direct quotes from respondents may be included in reports to clients.  Names of participants may also be included in reports to clients, though they will not be specifically attributed to any direct quotes or other feedback.  It is the intent of Corona Insights that participants are not explicitly identified; however, there is a possibility that a participant may be identifiable (e.g., because of the content of his or her direct quote, etc.). Statements by participants in focus groups may be heard by other research participants and/or observed by clients or agents of Corona Insights. To the extent any PII is shared with a client it will be for a legitimate research purpose, verifying facts and/or concepts of analytic importance.


Quantitative research includes, but is not limited to, surveys (e.g., mail surveys, telephone, online, and street intercepts).

PII provided to Corona Insights is confidential and is combined with information gathered from other survey participants, and typically reported to our clients in aggregate or anonymized form. In some cases, survey responses may be tied to other customer information that is provided by the client sponsoring the survey, and used for segmentation or analytical model building, but in no case will responses be used for individual marketing efforts, and no action will be taken toward an individual respondent simply because of his or her participation in the survey.


Corona Insights will not use PII and/or research data either collected by, or provided to, Corona Insights, other than for its intended purpose, without the permission of the research participant.  The following are exceptions:

  • Under certain circumstances, Corona Insights may be required or permitted by law or court orders to collect, use, and/or disclose PII and/or research data.  In such an instance, notice shall not be required; or
  • PII may be disclosed when the survey instrument clearly states that the information will be disclosed.  This disclosure will be presented before PII is provided by the respondent; or
  • PII may also be disclosed when a participant makes a request during the survey that can only be fulfilled by disclosing information from the survey; or
  • Respondent identification information may be used to append client or third-party data to a survey-based data file; or
  • Respondent identification information may be disclosed in the processing of data or the merging data files; or
  • Where it is necessary to identify, contact or bring legal action against someone who may be violating their agreement with us or may be causing injury to or interference with (either intentionally or unintentionally) Corona Insights’ rights or property, other research participants, or anyone else that could be harmed by such activities.

If Corona Insights shares your data and/or allows it to be collected and/or maintained by any company other than Corona Insights, the use of your data and PII will be governed by appropriate confidentiality and security agreements between Corona Insights and such third parties.

Certain types of sensitive information that may be collected, for example, PII specifying racial or ethnic origin will be treated with additional care.

Corona Insights may automatically gather and store certain information in log files, including without limitation, data available from your web browser, such as IP address, browser type, internet service provider, operating system, date/time stamp and click stream data.

Corona Insights may also utilize, either directly or through a third party vendor, “digital fingerprinting” and “watermarking” features. Corona Insights uses these features for quality control and validation purposes and fraud detection and/or prevention, including without limitation, the identification of duplicate or fraudulent respondents.  “Digital fingerprinting” refers to those circumstances in which a unique identifier is assigned to your device or computer based on the device’s or computer’s settings, including technical settings, characteristics, and IP address.  Generally, watermarking involves placing a technology or file on your device or computer to identify that it has previously been used to register or access Corona Insights. The information practices of those websites or apps linked to, or made available through, Corona Insights are not covered by this Privacy Policy. Please consult the privacy policies of such third party websites or apps for more information.

In the event of a sale, merger, liquidation, dissolution, financing, or reorganization of Corona Insights, either in whole or in part, Corona Insights may disclose, transfer or assign PII (or other research data) to those involved in the negotiation or transfer.


Corona Insights is committed to keeping personal data secure and will take all reasonable precautions to protect PII from loss, misuse, unauthorized access, disclosure or alteration.

No method of transmission over the Internet, nor method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your PII, we cannot guarantee, warrant or otherwise covenant to its absolute security.


Corona Insights does not knowingly make direct contact with children under 13 years of age to participate in research activities. If we require survey information from a child under 13 years of age, we contact the legal guardian to obtain permission prior to such child’s participation in the survey, to arrange the survey activities, and to inform them of the subject matter and use of the survey. In some jurisdictions, participation in Corona Insights, its surveys, and other offerings are subject to age restrictions and other limitations, up to age 18. Please consult your local requirements but if you have a specific question or query, please contact: InfoCorona (at) If you are a parent or guardian who has discovered that your child has submitted his or her PII without your permission or consent, Corona Insights will take reasonable steps to remove that information from the its database at your request. To request removal of your child’s information, please send us an e-mail at InfoCorona (at) and be sure to include in your message the same user name, password, and e-mail address that your child submitted.


This Privacy Policy may be changed at any time, without prior notice to any visitor/user/research participant/customer.  When we do so, we will post the new Privacy Policy on this page and change the date at the top of the policy.  Please view this Privacy Policy on a regular basis for any updates or changes.


If you wish to opt-out of any specific survey or research project with Corona Insights or if have any questions or concerns about this Privacy Policy, you may contact us through any of the following means, however, please be sure to specify the reason for your communication.

E-mail: InfoCorona (at)

U.S. Postal Mail: Corona Insights, 1580 Lincoln Street, Suite 510, Denver, Colorado 80203

Telephone: (303) 894-8246

Facsimile: (303) 894-9651