Gregory Hornback

Senior Associate

After being introduced to consumer behavior in his undergraduate work, Gregory discovered a desire to help businesses and organizations successfully reach and interact with people as consumers. He is passionate about ensuring our customers are given the information and interpretation they need to better connect and build a relationship with their markets.

At Corona, Gregory is given the opportunity to utilize his insatiable curiosity to turn data into insights, which translates to solutions for our customers. His strengths particularly lie in his analytical abilities, ready to handle both quantitative and qualitative analyses.

As a new resident of Colorado (and of the west), outside of work Gregory can be found exploring all the area has to offer. He loves the opportunities to ski and snowboard in the winter and play tennis and golf in the summer. When he’s not enjoying the outdoors, he can usually be found reading or playing games on his custom built computer.


  • Consumer research
  • Quantitative and qualitative analyses


Gregory earned his Bachelor of Science from Purdue University at West Lafayette in Psychology, with coursework emphasis in Social Psychology and a minor in Political Science. He also earned his Master of Science from Purdue University in Consumer Science, with a focus in consumer behavior.

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