Halo of light

Our founder named the company Corona because the word means “light.” It’s the knowledge that surrounds and illuminates an issue; exactly what we do. Our firm’s mission is to:

Provide accurate and unbiased information and counsel to decision makers.

While we started small (in Kevin’s spare bedroom) more than a decade ago, we certainly didn’t stay that way.

Today, we provide market research, evaluation, and strategic consulting for organizations both small and large. While the volume of projects speaks to the demand for our work, the fact that two-thirds of our work is for repeat and referred customers says even more. We’re proud to receive praise from our customers and accolades for the work that we do.

Regardless of the size or scope of your project, Corona shines light on the answers to your organization’s questions and helps you discover new ways to look toward the future.

Why we do what we do

There’s nothing like someone passionate about the work that they do. We’re lifelong learners who bring our best thinking to market research, evaluation, and strategic consulting. Our entire team not only loves the work we do, but is dedicated to providing remarkable service, high quality work, and great value for our customers. In 2014, surveys of Corona’s clients showed that 94% would “definitely” recommend Corona Insights (the top score), with customer service being the top reason for recommending.

We want to be a great employer, but we also want to be a model corporate citizen. We know that our engagements with our clients aren’t just tasks with which we’re entrusted; they’re the way we make our communities a better place to live.


While our work itself often benefits our communities, through the many nonprofits and government organizations with whom we regularly work, our staff members have also contributed their time and efforts to support many community boards and committees, including the Colorado Department of Public Health & Environment’s Child Fatality Review, the Denver Business Series, Social Venture Partners, College Summit, and the Rocky Mountain Research and Prevention Institute, to name a few.

Additionally, Corona is currently an active member in the following organizations:

  • American Association for Public Opinion Research (AAPOR)
  • American Evaluation Association (AEA)
  • Association for Psychological Science (APS)
  • Colorado Business Committee for the Arts (CBCA)
  • Colorado Chapter of the American Marketing Association (AMA)
  • Colorado Nonprofit Association
  • Colorado Municipal League (CML), Associate Member
  • Insights Association (formerly the Marketing Research Association)
  • Qualitative Research Consultants Association (QRCA)

Check out our staff pages to learn even more about our staff members’ involvement.