7/7/08

It’s not about what people “want”- it’s about what they need

I occasionally run across articles, blogs, or other people at events who seem quite opposed to market research – and that’s putting it lightly sometimes. The most recent of these examples is this opinion piece arguing that common sense trumps market research. One of his main arguments is that people don’t know what they want […]

By David KennedyRead More

7/1/08

Auf Wiedersehen Stephanie!

Last Friday was the last day at Corona for Stephanie Papilaris, the Administrative Coordinator for CEO Kevin Raines and the glue that kept the quantitative analysis team running (and kept us from making mixed metaphors).  She’s returning to her home in Tampa, Florida and we sent her off in the high style that Corona is […]

By Geoff UrlandRead More