7/31/08
Corona team member helps Ad2 Denver take 2nd place in public service competition!
Congratulations to our own David Kennedy, and the rest of the Ad2 Denver team, who took 2nd place in the national 2008 American Advertising Federation‘s Public Service Competition! Their project culminated in a very cool and witty media campaign for the new Bradford Washburn American Mountaineering Museum located in Golden, CO. We’re very proud of […]
By Beth MulliganRead More
7/30/08
Obama’s Super Marketing Machine
I should first start off with a general disclaimer. We’re a neutral market research firm with no affiliation with any political party. Oh, and another disclaimer, we do market research for a living, so we are biased in that respect. With all that out of the way… I read an article today on Obama’s Super […]
By David KennedyRead More
7/28/08
Who uses this stuff anyway?
Do you ever wonder who uses market research? You may think, “marketers, of course,” but there can be many more audiences to market research than just marketers or even management. The findings could impact everyone in the organization from the CEO to the front line employees. I came across this somewhat old article today about […]
By David KennedyRead More
7/25/08
Don’t Stop….Graphing?
I’ll admit it — I’m a graph nerd. I tend to obsess over the minutia of tables, charts, and graphs, in search of the best ways to present different types of data. I’ve fully accepted the idea — popularized by Edward Tufte and others– that many of the advances in graphing technology lead to pretty, […]
By Geoff UrlandRead More
7/23/08
Corona Makes Fastest Growing Private Companies List … Again!
For the sixth time in seven years, Corona has made the “25 Fastest Growing Private Companies” list, compiled for the Denver area by the Denver Business Journal. This year, we are ranked 5th (in terms of percentage growth in gross revenues) in our class, with a growth of 135% between 2005 and 2007. Thanks […]
By David KennedyRead More
7/22/08
Forget Gen Y, What About the “Google Generation”?
Since our work on Digital Natives (pdf) for the Idaho Commission for Libraries on digital natives (mentioned in this post), we’ve been noticing others’ work on defining the behavior of GenY and the subsequent generation (whom I refuse to call Gen Z) who have all grown up with ubiquitous computers, cell phones, and the Internet. […]
By Geoff UrlandRead More
7/18/08
Now that’s market research!
A little fun for Friday… Check out “the Tinkerer,” New Belgium Brewing Company’s blog for their “market research” for their new canned Fat Tire. From the website: Yes folks, we believe in market research, and if that means taking our cans rafting to prove their versatility and packabilty, then so be it. An offer to […]
By David KennedyRead More
7/14/08
Three laws of Great Graphs?
What graphs should you use in your presentations? Marketing uber-guru Seth Godin recently posted an interesting set of guidelines (and a follow-up coda) on his website. As is customary for our culture, Seth’s rules were three: 1. One Story 2. No Bar Charts 3. Motion His rules quickly were a lightning rod for controversy, so let’s […]
By Geoff UrlandRead More
7/11/08
Way back when…
Something fun for Friday… A tip of the hat to Canuckflack for this post on market research performed by Atari in the 80’s. Always cool to look back at when things were “simpler.”
By David KennedyRead More
7/8/08
Which Starbucks will close?
To many Starbucks patrons out there, the news that Starbucks is closing 600 stores may be a cause for panic.Around the office, a few of us thought about starting an office pool to bet on which ones near us might close.So, I began to wonder what factors will go into their decision to close a […]
By Joe FitzlerRead More