Strategy & Tactics

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10/5/10

Webinar – Introduction to the Synergistic Business Model

Did you miss Corona’s workshop, “Redefining Your Business Model,” at the  Colorado Nonprofit Association Conference this fall?” Struggling with a component of your business model? Ready to take your organization’s impact to scale? Corona Insights will be hosting a complimentary webinar on October 22 at 1:00 pm MDT to introduce you to their very ownSynergistic […]

By Meredith BadlerRead More

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9/24/10

Corona presents at Colorado Nonprofit Association Fall Conference

The word “business model” is no longer taboo! It is time to redefine this concept for nonprofits. Corona Insights will be presenting a workshop at the Colorado Nonprofit Association 2010 Fall Conference and Exhibition entitled “Redefining Your Business Model.” This workshop, led by Karla Raines, will be the public debut of Corona Insights’ proprietary new […]

By Meredith BadlerRead More

Corona Insights employee Karla Raines

8/3/10

A lunch time treat

Downtown Denver has become a Mecca for mobile restaurants.  Think tricked-out food truck (P. 16 of ColoradoBiz magazine, 08/10 issue).   These trucks are selling everything from cupcakes to biscuits and gourmet lunches.  The cupcake truck, who was affectionately named Clementine by her Facebook group, sports a large following (including our own resident foodie, Meredith). Today […]

By Karla RainesRead More

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6/8/10

Corona Insights announces its newest service: The Strategy Tune-Up

There are certain things we are just trained to do routinely. Brush our teeth every day, pay our bills once a month and go to the doctor once a year. And, of course, taking our car for its routine maintenance check (you do perform annual checks, right?). After all we put our vehicles through and […]

By Meredith BadlerRead More

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5/11/10

A strategic plan for the evolution of law

While sifting through miscellaneous collateral before an event at  the University of Denver, one glossy magazine caught my eye. The front cover had a picture of a student composed of a collage of images with a clear distinction between old  and modern icons. I was thrilled when I realized it was the Winter/Spring 2010 issue […]

By Meredith BadlerRead More

Photo of employee David Kennedy

3/8/10

Integrating market research

Is market research is seen as a partner or in a support role? There are many reason why marketing research should be more integrated into the company. When integrated, companies can male full use of the information created and it is more cost effectiveness. With organizations needing to justify every dollar spent – and needing to make the most out […]

By David KennedyRead More

Photo of employee David Kennedy

2/15/10

Good data = smart decisions

Did you take a recent vacation this winter?  When did you start planning?  6 months before? 3 months before? 3 weeks before? When it comes to ski vacations, Vail resorts, through their own research, discovered that the lead time for planning a vacation has greatly decreased.  No longer are people planning and researching in the […]

By David KennedyRead More

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1/25/10

Strategic Synergies

At Corona, we’ve learned that issues are never without context and solutions are never siloed. These synergies can be tools and using them requires a team effort. In the world of strategy, we strive for 1 + 1 to equal more than 2. It is in this spirit that we wish to recognize the University […]

By Meredith BadlerRead More

Corona Insights employee Karla Raines

1/19/10

Research and Strategy Trends for 2010 (part 2)

This is part 2 in our Trends for 2010.  Click here to see part 1. Several trends have been emerging in Colorado’s social sector.  Here are a few to keep an eye on in 2010.  These trends recognize the importance of market forces in shaping the nonprofit sector and the tools that leaders can use […]

By Karla RainesRead More

Photo of employee David Kennedy

1/1/10

Get the cart behind the horse

Why do you want perform that research study?  What is making you rethink your strategy? Is the research being performed because you always perform it (i.e. your annual customer survey)?  Is it just time to put together next year’s plan? Imagine the following… A company conducts an online survey because it’s quicker and cheaper to […]

By David KennedyRead More