Qualitative Research

Corona Insights employee Catherine Rockey

2/26/24

Equity and Access in Translation, Part I

In the digital era, offering translations for online content is a no-brainer for inclusivity. But are automated tools really doing justice to your message? And why does it matter if translations are a little off? It all boils down to equity and access. Discover how the principles of plain language apply to online communications, especially when touching on sensitive subjects like legal processes or mental health discussions.

By Catherine Rockey, PhDRead More

Photo of employee Maria Cuevas

1/25/24

Flexing Our Empathy Muscles

You might think that the work of self-proclaimed nerds at Corona would entail long, lonely hours staring at screens littered with tech-savvy jargon—but imagination and empathy are actually central to our work!

By Maria CuevasRead More

Corona Insights employee Jane Klinger

12/9/23

Norms & Behavior Change, Part 2: Leveraging Norms in Your Messaging 

How do we leverage normative behavior ideas to craft effective appeals and promote public good? 

By Jane KlingerRead More

Photo of employee Annie Theodoropoulos

12/5/23

Less is More: When to stop qualitative data collection and start analysis

If you find yourself wrestling with the impulse to always collect more data, try analyzing data as you go.

By Annie TheodoropoulosRead More

Corona Insights employee Jane Klinger

11/15/23

Norms & Behavior Change, Part 1: When and Why We Conform

In this three-part blog series, one of our resident Psychology experts explains a psychological principle we often leverage to help clients promote behavior change: the power of social norms. Part 1 addresses when and why social norms are so powerful.

By Jane KlingerRead More

Photo of employee Annie Theodoropoulos

6/9/23

Qualitative Deep Dives: Positionality, Footing, and Reflexivity

How does our role as researcher impact the data and findings we achieve?

By Annie TheodoropoulosRead More

Photo of employee Annie Theodoropoulos

6/1/23

When DIY turns into OMG: When to Outsource

DIY Qual can be useful, but when might you want to consult an experienced research team?

By Annie TheodoropoulosRead More

Photo of employee Annie Theodoropoulos

5/25/23

Qual on a Budget: How to DIY

When budgets are tight, but you want to learn more about a particular user or customer base, can you just DIY?

By Annie TheodoropoulosRead More

Photo of employee Annie Theodoropoulos

5/17/23

How Our Research Impacts Us as Individuals

Getting the chance to work with different voices and individuals requires us as researchers to expand our minds and perspectives every day. Not only does this let us grow as professionals and better serve diverse populations in the future, but it allows us to expand as individuals, letting us walk around in the world more empathetic and understanding.

By Annie TheodoropoulosRead More

Photo of employee Annie Theodoropoulos

5/9/23

Can we use AI for qualitative research? 

Where and how can AI be leveraged to gain insight into human lived experience?

By Annie TheodoropoulosRead More