Market Research

Corona Insights employee Gracia Seeley

3/13/24

Diversity, Equity & Inclusion in Quantitative Data

We strive for accurate, inclusive representation in our quantitative research. Here are few tactics we use to ensure quality results.

By Gracia SeeleyRead More

Corona Insights employee Catherine Rockey

2/26/24

Equity and Access in Translation, Part I

In the digital era, offering translations for online content is a no-brainer for inclusivity. But are automated tools really doing justice to your message? And why does it matter if translations are a little off? It all boils down to equity and access. Discover how the principles of plain language apply to online communications, especially when touching on sensitive subjects like legal processes or mental health discussions.

By Catherine Rockey, PhDRead More

Photo of employee Maria Cuevas

1/25/24

Flexing Our Empathy Muscles

You might think that the work of self-proclaimed nerds at Corona would entail long, lonely hours staring at screens littered with tech-savvy jargon—but imagination and empathy are actually central to our work!

By Maria CuevasRead More

Corona Insights employee Jane Klinger

12/12/23

Norms & Behavior Change, Part 3: Case Studies

Now that we’ve learned about the power of norms and walked through message crafting, let’s put our normative appeal Spidey-sense to the test.

By Jane KlingerRead More

Photo of employee Paul Collier

12/10/23

Talking Metrics, Part II: A Framework for Looking at Metrics

There are many frameworks that relate metrics to organizational goals. Paul discusses his preferred framework here.

By Paul CollierRead More

Photo of employee Paul Collier

12/10/23

Talking Metrics, Part I: Let’s Break Down the Buzzword

This blog post is dedicated to a trendy word in the social sector, “metrics.”

By Paul CollierRead More

Photo of employee Paul Collier

12/10/23

Conducting a Data Audit

This is the final blog in a three part series on how you, as a nonprofit leader or contributor, can maximize your organization’s existing data assets.

By Paul CollierRead More

Photo of employee Paul Collier

12/10/23

Create Your Organization’s Learning Agenda

This is the second in a three part series on how you, as a nonprofit leader or contributor, can maximize your organization’s existing data assets.

By Paul CollierRead More

Photo of employee Paul Collier

12/10/23

Build Your Team’s Data Literacy

I’ve found that these are common feelings among nonprofit staff, managers, and leaders. However, data doesn’t have to be intimidating. After working with nonprofits and social enterprises of all sizes, I’ve seen that even the smallest and most budget-constrained organizations can use data in useful ways.

By Paul CollierRead More

Corona Insights employee Jane Klinger

12/9/23

Norms & Behavior Change, Part 2: Leveraging Norms in Your Messaging 

How do we leverage normative behavior ideas to craft effective appeals and promote public good? 

By Jane KlingerRead More