Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

9/3/14

Who you gonna call?

With Halloween approaching, we are writing about scary things for Corona’s blog. This got thinking about some of the scary things that we help to make less scary.  Think of us as the people who check under the bed for monsters, turn on lights in dark corners, bring our proton packs and capture the ectoplasmic […]

By Beth MulliganRead More

8/26/14

The cautionary tale of 5 scary strategic planning mistakes: Part IV – Be willing to say “no”

When a strategy is too broad or too vague, then an organization struggles to devote resources to the appropriate priorities.

By Karla RainesRead More

8/21/14

The cautionary tale of 5 scary strategic planning mistakes: Part III – Dismiss unrealistic expectations

The process of setting strategy must to be concerned with the external environment - most notably with market, customer, industry and macro conditions.

By Karla RainesRead More

8/19/14

Begin with the end in mind

Don't take a research misstep before you even begin. Set 3-5 major goals for the research up front to ensure the end result will meet the needs for which the research was undertaken in the first place.

By Matt HerndonRead More

8/12/14

The cautionary tale of 5 scary strategic planning mistakes: Part II – Avoid side swipes

Your strategic planning process is in motion and... BOOM! Out of nowhere, another priority collides with the strategy, hijacking the process.

By Karla RainesRead More

8/7/14

The cautionary tale of 5 scary strategic planning mistakes; Part I: Don’t self-sabotage

Avoid the common pitfalls of strategic planning. Lesson one, the CEO is the chief strategist shouldn't delegate key components such as process management and idea generation.

By Karla RainesRead More