Radiance Blog

Colorado’s New Statewide Child Abuse Hotline

We were pleased yesterday to attend the unveiling of Colorado’s new rollout of a statewide hotline to report suspected child abuse or neglect.  Governor Hickenlooper and other dignitaries spoke on the Capitol steps, and we think it’s a great step forward for Colorado.

1-844-CO-4-KIDS
1-844-CO-4-KIDS

Our partners at Heinrich Marketing came up with several great concepts, and we were delighted to conduct concept testing that helped lead to the selection of the campaign that was announced today.  We conducted focus group research in urban and rural Colorado to weigh the strengths and weaknesses of five different concepts.  We think the selected theme is a great way to convey a complex and challenging message.

You can see examples of the campaign theme put to use here.



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