Yes, after 13 years of waiting, Corona Insights is part of the selected sample for the 2012 Economic Census. Maybe other companies wouldn’t be so excited about getting a 9-page form that starts off with the statement, “Your Response Is Required By Law”, but we are.
Other than one hairy question, it should be easy to fill out, and it’s good for a little self-reflection on who we are and what we do. Plus, it’s kind of a “pay it forward” to all the kind people and companies who complete our own surveys and help populate the demographic databases that we mine so often. So here’s to you, people and companies who complete surveys (clinking of glasses in toast).