Radiance Blog

Leo Lewis presenting at the Business Marketing Association

START HERE! FIRST STEPS IN DATA-DRIVEN STRATEGIC MARKETING

Leo Lewis, Principal, is presenting at the Colorado Business Marketing Association (BMA) July Roundtable.  In this interactive session, Leo Lewis will discuss the first stages of the marketing planning process, and why it is especially important that these be data-driven.

Participants will walk away with key strategic marketing knowledge and practical know-how, including:

  • How do I assess my company’s internal and external situation?
  • How do I determine where my company’s strengths align with market opportunities?
  • What do I need to understand before developing marketing organization goals?
  • How do I determine the best product-market strategy to support marketing organization goals?

The breakfast Roundtable will take place Thursday July 26th from 7:30 to 9:00am at the Warwick Denver Hotel.

Learn more and register at BMA Colorado.  Space is limited.

Learn more about Corona’s Insights for Strategic Marketing.



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