Radiance Blog

You’re not alone in procrastinating

If search trends are any indication of what people are doing (and they are), then you’re not alone if you are doing your taxes last minute.

During the last two years as indicated by the orange and red lines (and previous years too – just not displayed) we see a small spike in February (people rushing to get their refunds early) and then a much larger spike in April (right before the deadline).  This year (blue line) the overall trend is no different, though we see people searching for tax terms earlier and perhaps not procrastinating as much in April with the quicker rise in the blue line.  An oddity or is something causing the difference?

Where are you on the curve?

Source: Google Insights



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