Data can be scary. It may tell you something you don’t want to know. Too much of it can be overwhelming. And what if you interpret it wrong? Or if the data is just wrong?
What could be scarier?
The opportunity your missing. To make your product better. To be first to market. To save on cost. To be prepared for the thing no one else has yet to see.
The right data can tell a powerful story. But how to tell when to trust it?
- What is the source of the data?
- Has this data been right in the past? (still no guarantee)
- What is the risk of inaction?
- What is the risk of taking action?