Radiance Blog

Friday fun: Market research and social media stats

Being so ingrained with uncovering facts and figures around here, we’ve always got our eyes open for interesting market research stats.

Social Media Today recently released an article discussing 50 different market research and social media studies done across the country in 2010.  We took a look at the studies and pulled out a few of our favorite stats below:

  • There are roughly one billion searches performed on Google every day — more than ten times the number just four years ago.
  • 96% of Gen Y’ers have joined a social network.
  • 87% of Americans said they were “familiar with” Twitter in a poll taken earlier in 2010, versus just 5% in 2008.
  • Twitter adds 300,000 new users and gets 600 million searches daily.
  • 80% of Twitter use is on mobile devices.
  • If Facebook was a country, it would be the third-largest on earth.
  • 50% of mobile Internet traffic in the U.K goes to Facebook.
  • LinkedIn has more than 70 million members worldwide — including executives from every Fortune 500 company.
  • YouTube now hosts more than 100 million videos and is the world’s second largest search engine.
  • It would take 1,000 years to watch every video currently posted on YouTube.

We’ll leave you with one final social media stat from a recent Mashable post.  It highlights the success of Pepsi’s latest social media campaign, The Pepsi Refresh Project, where the company is giving away millions of dollars to fund ideas submitted and voted on by consumers.  The campaign was launched just 8 months ago, and more people have already voted for projects pitched to Pepsi Refresh than voted during the 2008 Presidential Election.



One comment on “Friday fun: Market research and social media stats”

  1. Very interesting blog. The one stat that gets me the most, is if Facebook were a country it would be the 3rd largest on earth. Facebook should use that stat to their advantage. Do something good for the world, and try to get each Facebook user to donate $1, and give that money to a 3rd-world country in dire need of help. Just a thought. Thanks again for the wonderful posts.

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