Corona Insights will be presenting, along with Periquin Strategy, Practical Marketing Research: How To Get Actionable Data, as part of the Colorado AMA’s Knowledge Series.
Leo Lewis, Principal from Corona Insights and Jenni Cooper, President of Periquin Strategy will deliver an interactive, hands-on workshop, which will cover three major opportunities to successfully integrate market research:
- Product launches
- Concept testing
- Informing advertising.
You’ll learn all about how to conduct a qualitative study including scope, instrument design,
recruiting, logistics, implementation/moderating, and analysis. And you’ll review key criteria to pay
attention to in each step.
From outsourcing to a professional firm to a perfectly acceptable do-it-yourself approach; come
prepared to share, learn and maybe even debate a little along the way!
The event takes place this coming Monday, May 24th, from 5pm to 7pm at the University of Denver, University Hall.