Radiance Blog

2009 forecasted to be a rough year for market research

The 2009 Annual Survey of Market Research Professionals reports that buyers of market research services expect nearly a 10 percent drop in their market research budgets.  (The report also has other stats on the state of the industry beyond revenue.)

While this may be expected in a down economy, it should not be an excuse.  Properly conducted research is needed now more than ever.  Market research should not be seen as a cost center easily cut; instead, it should be seen as an integrated strategic component of an organization.

Thanks to PR-USA.Net for their post that alerted us to the report.



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