Steve Jobs was recently quoted in Fortune’s America’s Most Admired Companies, as saying, “We do no market research. We don’t hire consultants.” Guess that explains why they haven’t called.
I know that innovation often means going out on a limb—revolutionary products don’t come from asking consumers what they want next—but some basic research can prevent costly mistakes. For instance, some basic usability testing would have gone a long way with the Apple puck mouse.
Back to listening to my iPod….